LeMieux, a premier UK equestrian lifestyle brand, offers an extensive range of products, from high-quality horse accessories like saddle pads to stylish rider apparel. The challenge was to design a website that not only made navigating their diverse catalogue effortless but also created an enjoyable browsing experience for customers exploring their inspirational lifestyle content. I led the project’s creative direction and was responsible for planning and executing a seamless user experience, ensuring that every interaction reflected the elegance and functionality synonymous with the LeMieux brand.